Tribal Marketing, Tribal Branding: An Expert Guide to the Brand Co-Creation Process Brendan Richardson

ISBN: 9781299764101

Published: August 15th 2013

ebook

197 pages


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Tribal Marketing, Tribal Branding: An Expert Guide to the Brand Co-Creation Process  by  Brendan Richardson

Tribal Marketing, Tribal Branding: An Expert Guide to the Brand Co-Creation Process by Brendan Richardson
August 15th 2013 | ebook | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 197 pages | ISBN: 9781299764101 | 10.48 Mb

Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals toMoreTribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.



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